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Callaway have introduced their new range of drivers – all featuring Ai technology in the design. But is this just a sales pitch or marketing spin?

Achieving a 1.68 mph entry speed and a launch direction between -1 and +1 degrees on a three-meter putt, along with maintaining a Tempo number of two or greater, is crucial for improving putting performance and reducing putts per round.

Having the correct lie angle in your golf clubs is crucial for achieving consistent and accurate golf shots. The lie angle of a golf club refers to the angle between the shaft of the club and the ground when the club is at address.

Smash factor measures the efficiency of energy transfer from the clubhead to the golf ball, influencing distance; while a new driver may not guarantee more distance on a perfect strike, technological advances enhance forgiveness for off-center hits.

Whether a new driver out performs your old one in distance depends on factors like club technology, loft fitting, shaft advancements, swing mechanics, custom fitting, club condition, and golf ball choice, emphasizing the need for testing and proper fitting to optimize performance.

When chipping in golf, it's generally recommended to use a shallow angle of attack, which allows for better control, consistency, backspin, and effective utilization of the club's bounce. Achieving a shallow angle of attack involves keeping your hands ahead of the clubhead, maintaining forward shaft lean, and practicing different techniques to suit your chipping style and course conditions.

Grip size in golf club fitting is essential for control and consistency in a golfer's swing, with undersized grips leading to excessive hand and wrist action and potential hooks or slices, while oversized grips can limit feel and control; determining the right grip size involves considering hand size, finger length, and personal preference, and golfers should experiment with various grip sizes to find the most comfortable and effective option with the help of a PGA Professional club fitter.

Having the right lie angle is crucial for accurate and consistent golf shots, impacting shot direction and ball flight. Properly fitted lie angles ensure more consistent contact, boosts confidence, and reduces the risk of discomfort or injury. A Professional club fitting with Trackman feedback will optimise your lie angles for improved performance.